The relevance of the study is due to the growing need for practice-oriented training of specialists for whom effective mastery of business communication strategies is becoming a key condition for professional success. In modern educational strategies, student research activities are of particular importance, as they allow academic knowledge to be integrated with practical tasks in the business environment. However, the impact of such activities on the transformation of business communication strategies has not been sufficiently studied.
The purpose of this article is to analyse the dynamics of business communication development under the influence of student research activities and to determine its role in the formation of new approaches to teaching.
The research methods include questionnaires and surveys of students participating in research projects, which made it possible to identify their subjective perception of the influence of research practice on the development of communicative, analytical and creative competencies.
The results showed that student participation in research activities contributes to increased confidence in professional communication, the development of critical thinking, the formation of a creative approach to solving business problems, and the strengthening of analytical skills. Taken together, this provides a deeper understanding of the nature of business communication and its evolution in the modern world.